Ten innovative Bollywood publicity campaigns Sanju (2018) Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz. Key…
Ten iconic Bollywood PR campaigns that redefined the art of promotion The world of Bollywood is as much about storytelling off-screen as it is on-screen. Over the years, the industry has…
Pad Gaye Pange enters second week with strong critical reception and impressive box office… Content redacted due to embargo.
Box-Office Report: Munjya topples Chandu Champion as Hamare Baarah fails to gain traction despite… The Indian box office has witnessed an unexpected turn of events as the low-budget horror-comedy film Munjya has managed…
The naked truth behind Bollywood’s dwindling credibility A harsh reality has come into sharp focus in Bollywood, making the industry's credibility is hanging by a thread. As the…
Marital status no longer a concern for actresses in Bollywood In Bollywood, where fame and relationships often intertwine, the traditional notion that marriage could hinder an…
Bollywood celebrities who ended their careers abruptly The entertainment industry is often unpredictable, and sometimes, talented actors and actresses reach the peak of their…
The fall of Bollywood film critics: How a lack of transparency is damaging the industry The world of Bollywood film reviews has long been a staple in the Indian entertainment industry, providing audiences…
Top highest grossing films in the first half of 2022 In the first six months of 2022, some of the top highest grossing films have been the Yash-Sanjay Dutt-starrer 's K.G.F.…
How Bollywood PR has evolved over the last 25 years Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Anchal Sujanti takes…
Remembering Sushant Singh Rajput Actor Sushant Singh Rajput was one of the best actors in Bollywood. On June 14th, 2020, the 34-years-old actor SSR was…
Top 10 films which made 2020 bearable 2020 was a mixed bag for movies. While the Coronavirus pandemic hit Bollywood hard around March, the rest of the year…