Silver Screen
Ramayana and big ticket titles set stage for Indian cinemas boldest years
Indian cinema is gearing up for one of its most ambitious phases with a cluster of large-scale…
TV
Kapil Sharma’s rollercoaster ride in jeopardy
In the field of Indian comedy, Kapil Sharma has been a prominent figure, known for his wit,…
Melody
Bijaan’s song “Jungle” crosses 23,600 views on YouTube
Lyricist and singer Bijaan recently released his song “Jungle” on YouTube, and while the video has gained more than…
OTT
Kamal Haasan’s Indian 2 to stream on Netflix after mixed box-office response
Kamal Haasan's much-anticipated film "Indian 2" is set to premiere on Netflix on August 9, 2024. The film, directed by…
Sanjay Leela Bhansali’s Netflix web series Heeramandi receives mixed reviews
The recently released Netflix web series Heeramandi directed by Sanjay Leela Bhansali has garnered mixed reviews. The…
Roundup
Ten innovative Bollywood publicity campaigns
Sanju (2018)
Overview: This biopic about Sanjay Dutt leveraged a teaser released during IPL to create buzz.
Key Strategies: Engaging social media filters and emotional storytelling.
Impact: Garnered 30 million views in two days, entering the ₹100 crore club within three days.
Pad Man (2018)
Overview: Focused on menstrual hygiene, this film's…
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