Recent reports indicate that some websites including ABP Live and Cine Tales have published 3-star rating movie reviews for Samarpan Singh’s film Pad Gaye Pange two days before its release. While the film Pad Gaye Pange’s release is scheduled for August 30, as one can see in the screenshots, the reviews have already appeared on ABP Live by one Mahpara Kabir and Cine Tales by one Simran Kumari (who it is not sure is an author name or a pen name) on August 28, two days before the release. One may say that this raises eyebrows about the integrity of these reviews.
Though it cant be said for sure as of yet, such early reviews may be part of a strategy involving paid promotions rather than genuine critiques of the film.
Film reviews and box-office performance
The practice of paying for favorable reviews has been a contentious issue in the film industry. It can mislead audiences and distort public perception, undermining the authenticity of film criticism. The appearance of impropriety is significant; even if reviewers claim to be unbiased, the mere perception that they might be influenced by payment may diminish their credibility.
Moreover, the Kerala High Court recently addressed issues surrounding online film reviews, highlighting concerns that some reviewers may engage in extortion by demanding payments for favorable reviews or threatening to publish negative ones. This has led to calls for clearer guidelines and regulations for online film critics to prevent unethical practices in the industry.
Overall, the situation surrounding Pad Gaye Pange exemplifies broader issues and could question the of trust and transparency in film reviews, as well as the box-office results of fake reviews, as audiences increasingly question the motivations behind ratings and critiques published ahead of a film’s release.