Sony Music India’s collaboration with Epic Games intends to bring a ‘desi’ flavour to the most popular battle royale games of all time.
Sony Music partnered with the famous Indian rapper and music composer, Raftaar, in Fortnite’s latest campaign. The ‘Bhangra Boogie Cup’ is an in-game competition targeting the mobile gaming community in India. Raftaar’s latest original composition, ‘Click Pow Get Down,’ is due to release by Sony Music India on December 30,2020.
The song would be available to unlock as an award for the ‘Bhangra Boogie Cup’ winners. Gamers can also purchase the song in the Fortnite in-game item shop from December 30.
This would be the first collaboration between an Indian artist and Fortnite.